A different modelDefenders is focused on its own goals, Boyce said, not fretting about the competition or changing landscape. The installation market is robust, Bateman said, adding that “companies with really
good reputations and great
stories to tell like Defenders can really benefit from all the mass advertising done by some of the new entrants—DIY and traditional. … It raises the awareness of the entire security and home automation industry. ”Boyce said he has four fundamental reasons for believing Defenders will continue to grow no matter the competitive landscape. Number one is that the company is hyper focused on its employees. “Businesses don’t grow; people do,” he said.